1973 The acoustic guitars Ranger Series became the real center of activity in the 1970s. The company acknowledged both the importance of the human factor and the inability to compete with the Asian market in terms of product convenience. Although Eko was recognized as the largest guitar manufacturer in Europe, this was not enough to continue selling. Bands such as Pink Floyd and genres such as progressive rock were a singular phenomenon world-wide. Over the years, the company focused mainly on the manufacture of keyboards and organs.Īs time goes by, the musical tastes of young people changed, as well as the iconic instruments. 1968 In order to manage the ever-growing Asian competition, EKO released a new line of budget guitars taking inspiration from the most famous shapes by that time very popular in the USA. Pictured from right: a young Gianni Morandi testing a guitar with Oliviero Pigini.ġ967 With Oliviero's death all development projects slowed down, however, the company continued to produce for almost 20 years. Pictured from center: the window of a shoe store.
Pictured from left: the Rokes, New Dada, i Ribelli, i Kings, i Fuggiaschi, le Snobs in the Eko establishment.
